The Crippled President

Appearances matter.

Having spent several years with engineers, you start to get a sense of their perspective on things in life. One of the more common ones is their refusal to accept the importance of form and aesthetics. In the business world, the importance of marketing is already a known axiom, but within the world of many technical individuals the notion that results will sell themselves continue to hold fast.

Here is the story of a man who exerted immense efforts to defy what many may have considered impossible.

Inspiration often lie in unfamiliar places and former US president Franklin D. Roosevelt's paralytic illness is a story that few are aware of. Despite primarily being confined to a wheelchair and unable to walk, FDR campaigned and was successfully elected as president with most of the world not knowing about his illness. How did he do this?

No matter what you may believe, the facts are that better marketed products often hit the jackpot and attractive people are perceived as more trustworthy and capable. Even if your task to change your image may seem impossible, never give up, because FDR surely didn't.

Impossible is nothing... unless you are dead.